L’Oréal Paris Elvive Color Protect Purple Shampoo helps you correct yellow undertones while also shielding artificial colors. In fact, blonde, bleached, or gray hair can often suffer from yellowing and needs a mattifying treatment. Thus, this violet shampoo relies on powerful colorants that instantly neutralize these unwanted tones. In other words, as you wash your hair, this invigorates it leading to greater health. In addition, this option is specially designed for streaked hair strands, conferring extra nourishment. Since violet is directly opposed to yellow and orange, the shampoo’s formula works very effectively. For optimal results, apply it once a week, alternating with the L’Oréal Paris Elvive Color Vive Shampoo. Massage into hair for up to three minutes before rinsing abundantly. Finally, if you happen to have brown hair with highlights allow the shampoo to rest for about five minutes.
Characteristics
- Texture: gel;
- Hair issues: loss or fading of hair color, yellow or orange undertones, grey/aging hair, color protection, bleached/lightened hair;
- Time of application: once a week, after wetting your hair;
- Age: 16+;
- Hair type: aging hair, color-treated hair, blonde/brown hair;
- Main benefits: cleans and protects color-treated hair, correct orange or yellow undertones as well as color fading, mattifies blonde/brown/gray hair, invigorates damaged hair strands and adds greater nourishment, its violet colorants neutralize unwanted tones.
Main Ingredients
* Care to Beauty updates the product ingredient listings periodically. However, the ingredients list might be changed by the brands without any warning, so please read the ingredients list on the packaging of your product before using.
- Coconut Oil is an emollient that intensely nourishes the scalp and hair, leaving them extra soft. Plus, it also helps to remove sebum build-up from hair follicles;
- Salicylic Acid acts as an anti-inflammatory ingredient that exfoliates the scalp, cleansing deeply yet delicately;
- Lastly, Citric Acid promotes hair growth and also prevents the hair follicles from getting loose, thus reducing hair fall. Besides, it tends to remove excess oil as well as balance your scalp’s pH level.
How to use
Apply a suitable portion of L’Oréal Paris Elvive Color Protect Purple Shampoo once a week, after wetting your hair. For optimal results, alternate with the Elvive Color Vive Shampoo. Massage into the scalp/hair for up to three minutes before rinsing abundantly. For brown hair with highlights allow the formula to rest for as long as five minutes. Finally, avoid contact with the eye area and use it solely for the purpose of correcting hair color.
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